Free mindset cards: run more effective discoveries
Author: Natalie Vanns
Before we start we work with our clients to shape the two-week approach and define the sprint goals.
Week one is about concepting and prototyping. Following sprint kick-off, we work on early concepts for a couple of days which we then present back. We finalise a prototype at the end of week one and demo it to the team before research in week two.
The prototype is usually a rough digital prototype, (without the refined code that goes behind something that’s made by a developer). Alongside this, as a team, we agree questions to explore in the research, and develop the discussion guide ready to use in the research sessions.
At the start of week two, we run user research with the prototype. Following analysis, we play back the research findings to the team and agree amends, before updating the prototype.
By working in the open and getting feedback from people with different perspectives, we strengthen the design throughout the sprint. We build confidence in the design direction within the team, and we learn from the team’s expertise and perspectives as early and often as possible.
We uncover exactly what users need from your service at each step of their journey. Then we show you how to meet these needs, so you can deliver brilliant services.
Contact us to see if we’d be a good fit for your project:
hello@macementer.com - 01179 296 5776