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Author: Natalie Vanns
We recently worked with a health-tech startup. Behaviours and attitudes towards health are complex and personal which meant we needed various ways for people to share their attitudes and thoughts in our research.
One of the tools we used during discovery were sacrificial concepts. They enhanced discussion with participants, and provided a foundation for the upcoming alpha design work.
Here, we’ll explore what sacrificial concepts are, and why they are useful.
Sacrificial concepts are a tool originally developed by the design firm IDEO. They are used in early research as a stimulus for discussion, and are different from presenting prototypes later in the design process for the purposes of testing or validation.
Sacrificial concepts are:
Sacrificial concepts can be a powerful tool to enhance discovery. For the health and wellness project, they gave us a deeper understanding of people’s attitudes and needs, which enhanced the research insight, design principles, and set of personas from discovery.
We entered the design sprints with a better idea of how much information different people wanted and why, what type and depth of information they wanted, and how they might want to engage with the service.
We uncover exactly what users need from your service at each step of their journey. Then we show you how to meet these needs, so you can deliver brilliant services.
Contact us to see if we’d be a good fit for your project:
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