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Understand the way people are interacting with a physical space so you can redesign it to make it more effective.
Often spaces we work on are linked with digital experiences so we explore ways the digital and the physical experience can be integrated. We explore how people arrive and move through the space, signage, interaction with staff, the use of digital kiosks and any sales or ticketing interactions.
Collaboratively planning the approach, who to involve and how to measure success
Uncovering insight from stakeholders and staff around ways the space could be improved
Field-based qualitative research observing and interviewing people using the space
Surveys and use of data analysis to uncover insight into user behaviour
Mapping out the as-is experience identifying pain points, gaps and opportunities
Exploring ways the space could work based on research insight
I’m not just blowing smoke when I say that working with Mace & Menter was the easiest experience I’ve ever had. They delivered and absolutely exceeded our expectations.
Service owner - We The Curious