Blog

Enhancing a discovery with sacrificial design concepts

Creating disposable concepts to use as a stimulus during user research will help uncover deep insight at an early stage in the process.

Designing public services in a user-centred way during a crisis

Remote discovery for public digital services

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There has never been a better time for research-led change

Incubation – or why ‘sleeping on it’ leads to better research insights

Legacy technology shouldn’t be a barrier to user-centred innovation

Now is the time to level-up your online community

On data scientists, assorted weirdos and empathy

Policy Lab: user research and prototype testing

What are you risking by not testing content?

Seven ways to design a frictionless onboarding process

The hidden benefits of observing user research

Experiencing a service through the lens of the user

How to listen harder for deeper conversation and insight

Making the case for visiting your users

How to design a positive Gift Aid experience

We’ve moved into a new studio and built a user research lab

Fostering show and tell: How to help people decide