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Effective content research

A user-centred approach to content means understanding the needs of your audience before you start writing and testing content with users to make it more effective.

This package of work will help you define what content your audience needs and how useful and understandable any existing content is. We can integrate with an existing content design team or produce and test new content.

Activities

Discovery workshop

Who is the audience, what is the context and how will we measure success?

Research planning

Identifying the areas and content to explore through the research interviews

Participant recruitment

Finding the right people, considering behaviours, attitudes and demographics

Conducting user research

Depth interviews with users on mobile and desktop, remotely and face-to-face

Observing the research

We encourage your team to observe the sessions either remotely or in our lab

Analysis and recommendations

We prioritise the insight, identify quick wins and run a workshop to present recommendations

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I’m not just blowing smoke when I say that working with Mace & Menter was the easiest experience I’ve ever had. They delivered and absolutely exceeded our expectations.

Service owner - We The Curious

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