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Effective content research
A user-centred approach to content means understanding the needs of your audience before you start writing and testing content with users to make it more effective.
This package of work will help you define what content your audience needs and how useful and understandable any existing content is. We can integrate with an existing content design team or produce and test new content.
Activities
- Discovery workshop: Who is the audience, what is the context and how will we measure success?
- Research planning: Identifying the areas and content to explore through the research interviews
- Inclusive participant recruitment: Finding the right people, considering behaviours, attitudes and demographics
- User research: Depth interviews with users on mobile and desktop, remotely and face-to-face
- Analysis and recommendations: We prioritise the insight, identify quick wins and run a workshop to present recommendations
Outputs
- Detailed understanding of the information people need
- Recommendations around ways to increase the effectiveness of tested content
We’d love to talk
"Working with the superb team at Mace & Menter has been an absolute joy. They delivered a superb alpha phase of our elective care educational project that has helped us devise strategies around the long-term future of educational video content in the NHS.
The team is flexible, reliable and diligent and we appreciated the openness of their approach."
Digital Innovation Manager, NHS Transformation Directorate
"We needed a detailed understanding of our customers and how we could support them, so we commissioned Mace & Menter to run a discovery and alpha.
Their understanding of our business, the pace of work, the clarity, the communication, the attention to detail and the team ethos - were all brilliant. The brutal simplicity of the approach and the clarity with which complex problems were addressed was superb.
We now have absolute clarity about how we take forward our digital infrastructure and what impact this will have on us and our customers. I can't envisage a business or situation where Mace & Menter wouldn't add significant value. Their work has created a seismic shift in the business."
Director - Parkwood Leisure
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